Specialized Spanish translations – Marketing
Promotional translation implies transcreation and can be much more time and effort-consuming than translation in other fields. Conveying a message across languages often means carrying it across cultures. Creative and emotional style in the source text must be adjusted according to what the destination culture considers creative and emotional.*
For both B2B and B2C communication, I convey the intent and persuasive nature of the source message by adapting it fluently for the Spanish-speaking target audience. Your brochures, flyers, press releases, newsletters, social media content, promotional presentations, advertising copies, localization of product web pages… will be in good hands.
- Recent marketing translation work in diverse industries, such as cars, tires, batteries, food and beverages, finance, IT cloud solutions, school stationery, business location promotion and sport, as well as on the travel sector.
- Selection from end client portfolio: Nissan, Volkswagen, Michelin, Energizer, Jägermeister, Associated British Foods, NN Investment Partners, WeTransfer, Smiggle, Nuremberg Chamber of Commerce, Invest in Hessen, and a leading sports betting company.
- Familiar with website localization terms like SEO, html tags, placeholders, character limits and keywords.
You are investing valued resources in promoting your product or service on your domestic market, so be sure that the same efforts flow into your message abroad. As a senior translator with many years of professional experience and solid qualifications, I offer quality Marketing translations into Spanish with a strong customer focus.
*Adapted from Ira Torresi, Translating Promotional and Advertising Texts (2010)